Strategic planning at Canon Essay Example | Topics and Well Written Essays - 2000 words

Strategic planning at Canon - Essay ExampleCanon is a fast(a) that is already well established in the ball-shaped market. The success of the firm can be considered as the result of a well integrated strategic planning performance where the needs of the firms departments are aligned and are fitly served through flexible strategic measures. At the time when the firm established in 1957 the use of strategic planning for the promotion of a firms interests was limited. Through the years, the firm managed to improve its strategic plans responding to the client demands but also to the global competition which has been increased at quite high levels the last decade.The firm has chosen to apply three different in terms of their duration - strategic plans. In the footling term, the improvement of the firms finances has been set as a priority the pressure of the global competition is clear. In the medium term, however, the firm chooses to focus on its goals and its resources (both capi tal and human resources). In the considerable term, the criteria for the development of the firms strategic choices are going to be reviewed the improvement of the firms position in the global market (1st position in the specific industrial sectors worldwide) would be therefore an achievable target.The success of the strategic planning process used by the firm can be proved primarily by its performance. In accordance with the figures related with the firms activities as include in its financial statements the sales of Canon have been increased to 3,468 billion (2004) from 4.2 billion in the starting signal year that the firm entered the particular industry (in 1950). The particular elements of the firms strategic planning process can be identified in Figure 5 (Appendix).The range of the firms products is earthshaking including computer, optical products, photocopiers and cameras. The significant advantage of the firm towards its competitors can be identified to its